Qooc — brand identity.

A tropical-coastal lifestyle brand wanted a visual identity that felt premium, organic, and laid-back. The mark needed to work across diverse physical product packaging, retail apparel tags, and digital storefronts.

Crafted a custom vector monogram logo combining coastal geometries with organic contours. Built a structured color palette inspired by tropical tones and standard guidelines for print packaging, ensuring high legibility and color accuracy under CMYK and spot color environments.

Delivered a complete brand identity guideline book. The logo was deployed across apparel tags, bags, and digital channels, successfully positioning the brand as a premium lifestyle choice.